What Are The Kids Listening To These Days - 80s Music Edition

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A common practice for consumer brand marketers it to put test subjects into a room and have them experience products. This gives those brands great insight into a consumer's behavior towards their product; their likes and dislikes.

As DJs music is one of the products we offer. While music charts, radio airplay and general conversations with people may yield some indication on what is popular, there’s nothing like a good old product test.

REACT is a channel on YouTube that shows videos to specific audiences while filming their reaction. There are elders reacting to modern slang, parents reacting to current music and kids reacting to 80s movies.

But the series of videos that attracted me were the ones centered around music. Specifically several videos of college and teenage kids reacting music from the 80s, 90s and 2000s. To say I was surprised to most of the reactions is an understatement. There were songs I assumed they would enjoy and they had no clue on. And of course there were other tracks that were very recognizable that I rarely play at my gigs and that I would seriously consider playing now

Feel free to check out these super insightful videos. But if you want the “Cliff’s Notes,” I spent time watching them all, and here’s what I found.

College Kids 80s - Part 1

College Kids 80s - Part 2

At the time of the posting, I estimated that these participants, college kids and the teens, were born between 1995-1998 and 2000-2003 respectively. I believe people really start to engage with popular music by age 10, so that means most of these songs were at least 20 years old by the time they may have heard them. And 30 years old at the time they were watching the videos!

The college kids were definitely influenced by pop culture and memes. Songs that appeared in movies such as “Time After Time” (Napoleon Dynamite) and “Don’t You Forget About Me” (The Breakfast Club) were instantly recognizable. And of course all knew “Never Gonna Give You Up”, of  RickRolling meme fame.

Not surprisingly Michael Jackson was familiar, but surprisingly - and sadly - few knew “When Doves Cry”. There was also confusion with artists and bands, some thinking Motley Crue was Scorpion or Alice Cooper; or Berlin being Cyndi Lauper.

Here are some other stats, which tracks how many knew the song and/or artist:

Billie Jean, Michael Jackson
Song 10/10, Artist 10/10

Don’t You Forget About Me, Simple Minds
Song 10/10, Artist 0/10

Time after Time, Cyndi Lauper
Song 10/10 , Artist 2/10

Girls, Girls, Girls, Motley Crue
Song 8/10, Artist 0/10

Tainted Love, Soft Cell
Song 9/10, Artist 0/10

When Doves Cry, Prince
Song 6/10, Artist 4/10

Never Gonna Give You Up, Rick Astley
Song 10/10, Artist 8/10

We’re Not Gonna Take It, Twisted Sister
Song 9/10, Artist 1/10

Take My Breath Away, Berlin
Song 8/10, Artist 0/10

Hungry Like the Wolf, Duran Duran
Song 7/10, Artist 0/10

Super Freak,Rick James
Song 8/10, Artist 1/10

I Love Rock ‘N Roll, Joan Jett
Song 10/10, 3/10 Artist

Uptown Girl, Billy Joel
Song 6/10, Artist 3/10

Fight For Your Right, Beastie Boys
Song 7/10, Artist 2/10

Justin Kanoya is a DJ based in San Diego, California. Follow him on Instagram, join his Facebook group, Business Coaching for DJs and subscribe to his YouTube Channel.

Fitbit Local San Diego Celebrates Two Year Anniversary - Bird’s Surf Shed Yoga

Fitbit Local San Diego celebrates two years with a yoga session at Bird’s Surf Shed.

Fitbit Local San Diego celebrates two years with a yoga session at Bird’s Surf Shed.

From left, Sheri Matthews, Bird Huffman, Mike Sherbakov and Justin Kanoya. Matthews, Sherbakov and Kanoya put on a Fitbit Local event at Bird’s Surf Shed, a San Diego surf shop owned by Huffman.

From left, Sheri Matthews, Bird Huffman, Mike Sherbakov and Justin Kanoya. Matthews, Sherbakov and Kanoya put on a Fitbit Local event at Bird’s Surf Shed, a San Diego surf shop owned by Huffman.

Two years ago, Fitbit Local started, not only in San Diego, but nationwide. San Diego was the first city to launch the program, with the purpose of bringing local communities together in the name of fitness. It’s now in several other cities, but my heart always remains in San Diego. In November 2015, I was part of that first event with Fitbit Local ambassadors, Sheri Matthews and Mike Sherbakov. And so much has happened since then to all of us.

Mike and Sheri wanted to do something special to celebrate this two-year milestone. They decided to make it a yoga only meet-up and found one of the coolest and “so San Diego” spots to do it at, Bird’s Surf Shed.

Bird’s, a venue that is actually in a shed, that just happens to be one of the biggest surf shops in San Diego. When I heard that’s where it was happening, a spot where I DJ’d a yoga event in the past, I knew I wanted to be a part of it.

Our band of three was back together again for what would be an amazing night of yoga and music. There was something special about this night. It’s hard to explain, but there was magic happening.

Perhaps it’s because many of these large yoga events (this one had 150 people attending) are usually in spaces that are nearly impossible to have total silence. But we had it here. Add in the mellow beats of the music, as well as some architectural lighting that faded in and out of those beats, people were just transformed into something different during this flow.


Here’s a look at the music that was played on this magical night.

  • Jamie Duvel, Dr. J. James - Follow Your Heart (Ambient Mix)
  • Jason Mraz - Rise
  • Jason Mraz - Love Someone
  • Mike Taylor - Colours (Instrumental)
  • Cheat Codes & Cade - Stay With You (Instrumental)
  • Khalid - Location
  • DJ Taz Rashid - At Home
  • Dillon Francis & Kygo f./James Hersey - Coming Over
  • Kygo f./Ellie Goulding - First Time (Promo Only Quick Edit)
  • Disclosure ft Lorde - Magnets
  • Maroon 5 ft SZA - What Lovers Do (Cabuizee & Nikki X Remix)
  • Sam Feldt f./Kimberly Anne - Show Me Love
  • Mark Ronson, Bruno Mars - Uptown Funk (Select Mix Remix)
  • Odesza ft WYNNE & Mansionair - Line Of Sight
  • Drake - Passionfruit (Instrumental)
  • Lauv - I Like Me Better
  • Nagayaki Hushimo - Kurama Silence
  • Florence & The Machine - Stand By Me
  • Dewey Dellay - Yoga Peace

Sending Visitors In The Right Direction on Your Website - Squarespace Cover Pages

How I Use Squarespace Cover Pages To Attract New Clients

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Do you offer a service in your business, yet that service can be used for different purposes? For instance, a computer repair shop that specializes in Apple computers but also works on PCs; a hairdresser who may primarily works on brides, but can also do hair for a young girl’s quincenañera; and of course, a DJ that mostly spins at weddings, but also works high school dances too.

Service providers can no longer be single faceted. And for me as a DJ, one of the places this needs to be conveyed is on my website. In 2016 I emceed 23 weddings, 20 yoga and fitness events and then another 30 or so “other events.” With this diverse list of work, I could really confuse and possibly deter a potential client if they arrive on my site and are unable to find information about their event type that they would want me to DJ.

A homepage with a singluarly focused subject matter may deter potential customers.

A homepage with a singluarly focused subject matter may deter potential customers.

Squarespace cover pages are a great way to route incoming web traffic to the correct places on your website. 

Squarespace cover pages are a great way to route incoming web traffic to the correct places on your website. 

Many potential clients are naturally routed to a provider’s homepage. This could be from a referral site such as Yelp or Wedding Wire. Or perhaps via a Google Adwords advertisement. When they are arriving via search, it’s imperative that the landing page has exactly what they were searching for.

Given that, imagine this scenario: A potential 40th birthday client searches for “birthday party DJ in San Diego.” There’s a Google ad on the right hand side and she clicks on it. It’s been programmed to go to the website’s homepage. The photo she sees is a wedding couple having the time of their life at at their wedding. The links are generic, “about,” “services,” “blog” etc. She thinks, “hmmm, I don’t think he does birthday parties,” and then clicks away.

So what’s the solution and the best way to provide information your potential customers are looking for? Customized direct landing pages. The content manage system I use is Squarespace, and it labels this feature “Cover Pages.”

Content specific landing pages are not only useful, but important. I rarely send potential customers to my homepage. Instead, I’ve created landing pages for the three event types I DJ, and it is one of those three pages where they are routed.

Image 1a

Image 1a

This is an important online advertising strategy. Nearly 100% of the test searches I conduct for DJ services lead me to that DJ company’s homepage. Advertisers who are paying for certain keywords and search terms are leading visitors to pages that are not relevant to their search and are definitely losing customers.

Referencing the previous scenario, I did a search for “DJs in Portland,” (see image 1a) playing the role of someone looking for a wedding DJ. Clicking on the first result that came up, I arrived at a page that only had bar/bat mitzvah information.  It took another click before I was confident the company also provided wedding service.

Further, if the images on the landing page are not representative of the event they need a DJ for (in this case a wedding), it gives them further reason to continue their search elsewhere.

How I Did It
Now that I’ve told you about direct landing pages and why they are important, I’m going to show you exactly how I use them in my business. I mentioned earlier that I have three specific landing pages for the type of events I do. Since setting those up initially, I’ve even developed sub-categories of those landing pages.

Imagine if you are a wedding DJ that specializes in Indian weddings. One landing page could be created for general weddings and the other for Indian weddings. The links on the general page could take the visitor to your wedding blog, while the other takes visitors to a specific blog page showing only filtered results of Indian weddings.

While I do not specialize in a wedding type, I did create a few custom landing wedding pages.

Weddings

General Wedding Landing Page
This is my generic wedding landing page that shows a great picture of the couple and guests having a good time. Most importantly very few links: contact, blog and resource guide.

This is an example of a generic wedding landing page created on the DJ Kanoya Productions website. 

This is an example of a generic wedding landing page created on the DJ Kanoya Productions website. 

Parents/Family Landing Page
Occasionally I have a parent that makes the initial contact with me and participate in the decision making process. When that occurs, rather than send them to my general wedding page, I send them to a page that specifically addresses that the parties I create encompass the entire family. This picture perfectly captures that my events have people of all ages on the dance floor.

When communicating with a parent of a potential wedding client, visitors to the DJ Kanoya Productions website are routed via this landing page. 

When communicating with a parent of a potential wedding client, visitors to the DJ Kanoya Productions website are routed via this landing page. 

Wedding Wire Landing Page
This is the landing page for traffic arriving via my Wedding Wire storefront link. This is specifically greeting the visitor and acknowledging they are coming from Wedding Wire. This would work for any traffic arriving via a referral site (i.e. The Knot, Yelp, or maybe a lead from a trade show).

Personalize your referring site web traffic by specifically mentioning the destination they are arriving from. In this case, the first line says, “Glad we connected through Wedding Wire.”

Personalize your referring site web traffic by specifically mentioning the destination they are arriving from. In this case, the first line says, “Glad we connected through Wedding Wire.”

Yoga & Fitness

I’ve started to establish a niche in DJing fitness and yoga events. As I’ve worked these events, I’ve created content related to these event types, so it made sense to direct these potential client types to fitness event specific event information.

This landing page also keep things simple, showcasing a photo of me working a Fitbit event, with just three links: fitness event related blog posts and photos and a way to contact me.

With a speciality in yoga and fitness events, it was important to create a specific landing page on  my website for that traffic. 

With a speciality in yoga and fitness events, it was important to create a specific landing page on  my website for that traffic. 

DJ Justin Kanoya

Lastly I have my “miscellaneous category” or inquiries from people that need information on me. Using that same philosophy of someone planning a birthday party not needing to be confused by information about weddings or fitness events, I bring them to this landing page that also has three links: my blog, a podcast interview I participated in, and of course, a contact me link.

Always make it easy for someone to contact you!

Rather than sending a link to the “About” section on your website, create an attractive landing page like this.

Rather than sending a link to the “About” section on your website, create an attractive landing page like this.

Landing pages are a great way to breathe some new life into your site as well as segment your client base, sending them into a direction that is specific to their needs. And a potential client whose initial experience with you is easy will always have a better chance in converting to a new booked client.

Yoga Sculpt with Katie B; October 2017 - San Diego Yoga DJ

San Diego yoga teacher/DJ duo, Katie Burke and Justin Kanoya,

San Diego yoga teacher/DJ duo, Katie Burke and Justin Kanoya,

It’s the October edition of yga sculpt with Katie B at Corepower Yoga. Here’s a look at the setlist

  • David Waugh - Inner Peace
  • DJ Taz Rashid - At Home
  • Machine Gun Kelly f./Quavo & Ty Dolla $ign - Trap Paris (Instrumental)
  • Odesza ft WYNNE & Mansionair - Line Of Sight
  • DJ Sub Zero - Count On Me
  • Portugal. The Man - Feel It Still (Coldabank Remix)
  • Klingande - Pumped Up
  • Taylor Swift - Look What You Made Me Do (Alphalove Remix)
  • Babert - Boogie Oogie
  • Cassie - Me & U (Scott Forshaw & RAI Remix)
  • Missy Elliott - WTF (Chris Lake Remix)
  • Drake ft Wizkid & Kyla - One Dance (DubRocca Remix)
  • Afrika Bambaataa & The Soulsonic Force - Planet Rock (Boys Noize Remix)
  • Fitz & The Tantrums - HandClap (Select Mix Remix)
  • Petey Pablo - Freek-A-Leek
  • La Roux - Bulletproof (Declain & V.Y.C. Remix)
  • OutKast - The Way You Move
  • Rihanna - Bitch Better Have My Money (PeteDown Future House Mix)
  • Far East Movement - Like A G6 (PB Mix)
  • Bell Biv DeVoe - Poison (Phil N Good Remix)
  • Technotronic - Pump Up The Jam (Luca Lush Remix)
  • Marvin Gaye - Sexual Healing (Mr. Saccardo Remix)
  • Pharrell ft Jay-Z - Frontin (Disclosure Mix)
  • DNCE - Cake By The Ocean (Riddler Remix)
  • Mann ft 50 Cent - Buzzin (Remix)
  • Zedd & Liam Payne - Get Low
  • Usher f./Young Jeezy - Love In This Club
  • Emmanuel Jal & Nelly Furtado - Scars
  • Dewey Dellay - Yoga Peace

Rush Cycle Carmel Valley Celebrates One Year Anniversary - San Diego Fitness DJ

San Diego DJ, Justin Kanoya, sets up in the lobby of The Rush Cycle spin studio, playing music in celebration of the studios one year anniverary. 

San Diego DJ, Justin Kanoya, sets up in the lobby of The Rush Cycle spin studio, playing music in celebration of the studios one year anniverary. 

The Rush Cycle is a spin studio with four locations in San Diego. The Carmel Valley location, which moved into a new space one year ago, celebrated its one year anniversary of that move on October 21, 2017.

To celebrate the occasion, local juice and health food vendors exhibited in the studio’s lobby, and I DJ’d throughout the morning for the students who were coming and going.

Congrats on one year Rush Cycle! Here’s a look at the setlist.

  • Chris Malinchak - If U Got It
  • Sir Mix-A-Lot - My Hooptie (Select Mix Remix)
  • Naughty By Nature - Jamboree
  • Sia - The Greatest (G Duppy Remix)  
  • Eve - Who's That Girl (Quick Hit Clean)
  • LFO - Summer Girls (Zea Short Edit)
  • De La Soul ft./ Jungle Brothers, Q-Tip, Phife, - Buddy  
  • Rihanna ft Drake - Work (Mr. Collipark Remix)  
  • Fugees - Ready Or Not (Cheyenne Giles Remix)  
  • MO - Nights With You
  • Solange - Cranes In The Sky
  • LP - Lost On You
  • HAIM - Want You Back
  • Kings Of Leon - Use Somebody
  • Gavin DeGraw - Chariot
  • Bay Ledges - Safe
  • Mr. Probz - Till You're Loved
  • Capital Cities - Safe And Sound
  • Noah Cyrus f./Labrinth - Make Me (Cry)
  • Khalid - Location
  • Vance Joy - Fire And The Flood
  • Rag'n'Bone Man - Human
  • Cage The Elephant - Cigarette Daydreams
  • Coldplay - Clocks (Cristian Poow Nu Disco Remix)
  • Calvin Harris f./HAIM - Pray To God
  • R. Kelly - Bump N' Grind (Thrizzo Future House Edit)
  • Drake - Fake Love (Caked Up Remix)  
  • Destiny's Child - Jumpin' Jumpin' (Jean Tonique Remix)
  • Calvin Harris ft Pharrell Williams, Katy Perry & Big Sean - Feels (Fabian EWF Mix) 
  • Smash Mouth - Allstar (Quick Edit Acapella Out)
  • Mann ft 50 Cent - Buzzin (Remix)
  • LL Cool J - Around The Way Girl (Untouchables Remix)
  • Rihanna - Pon De Replay (Ed Marquis Remix)  
  • Blackstreet - No Diggity (Bondax Edit)  
  • ZHU - Generationwhy  
  • Drake ft Majid Jordan - Hold On We're Going Home (Panic City Remix)
  • Sia ft Sean Paul - Cheap Thrills (Xemi Canovas & David Pateo Mambo Remix)  
  • Justin Timberlake - Can't Stop The Feeling (Praia Del Sol & Renco Bootleg)  
  • George Ezra - Budapest
  • New Politics - One Of Us
  • Lorde - Perfect Places
  • The Killers - The Man
  • Soul ll Soul - Back To Reality (KLATCH Remix)
  • Bruno Mars - 24k Magic (Rock It Scientists Hype Edit) (Dynamiq Cutdown)
  • Usher - Yeah
  • Bleachers - Don't Take The Money
  • Cage The Elephant - Whole Wide World
  • HAIM & BloodPop - Little Of Your Love (Remix)
  • Chris Malinchak - Magic
  • Snakehips & MO - Don't Leave (Throttle Remix Full Radio Edit)
  • Halsey - Colors (Blonde Remix Radio Edit)
  • Sia f./Sean Paul - Cheap Thrills (Le Youth Remix)
  • Lost Frequencies f./Sandro Cavazza - Beautiful Life
  • Christina Aguilera - Telepathy (Rare Candy Radio Edit)
  • Hotel Garuda - Smoke Signals
  • Tinashe - Flame
  • Axwell /\ Ingrosso - More Than You Know
  • Post Malone f./Quavo - Congratulations (Uptempo Pop Remix)
  • Justin Timberlake - Can't Stop The Feeling (Loud Luxury Remix)  
  • Drake ft Wizkid & Kyla - One Dance (DubRocca Remix)  
  • Missy Elliott - WTF (Chris Lake Remix)  
  • DNCE - Cake By The Ocean (Riddler Remix)  
  • Empire Of The Sun - Walking On A Dream (Marc Stout & Scott Svejda Island Remix)  
  • M.I.A. - Paper Planes (MIME Remix)  
  • Rihanna - Pon De Replay
  • Marshmello x Khalid - Silence
  • Chris Malinchak - If U Got It