High Quality, Relevant Photos
Instagram is a visual social media platform and it is important for your account to be visually appealing. The saying that a picture is worth a thousand words is so true, especially when it comes to Instagram. Users scroll through their newsfeed to primarily look at those square images, not to read descriptions and comments. You have seconds (maybe even less) to capture someone’s attention and get them to look - and potentially read - your content.
As a DJ, users and potential users follow me because I am a DJ. I keep them engaged because my feed is filled with photos of me all centered around that aspect. My account is made up of photos from weddings, yoga sessions and corporate events. I also create infographics about music or about me as an entrepreneur. But the constant is always me as a DJ, providing a glimpse of moments from my vantage point.
I do not post photos of food, my wife and I strolling on a beach or my daughter in her Halloween costume. Because as amazingly cute as my daughter is dressed as a 50s soda shop girl, my Instagram followers are not following me to see that.
Instagram is a powerful, slick option to show off your business. When posting to it, consider if the image is something you would want inserted into your businesses printed brochure or other marketing material. When thinking about it in those terms, you likely wouldn’t be putting a random image of a bowl of soup or your cat in your DJ brochure.
Posting non-relevant content is the quickest way for your followers to lose interest and subsequently unfollow your account.
Potential followers and customers will tap on your user name and take a quick scroll at your three photo wide feed and make a determination if you are someone they want to follow or potentially do business with. Having a professional appearance, via those photos, is important.
“Nice pictures” are nice for a reason. They are composed and framed properly (google search “rule of thirds). Attractive photos have colors that are enticing and the subject matter in the photo is interesting, and most importantly relevant to your business.
If you do not have a knack for photography, consider taking an introductory class or looking through online tutorials or books. When it comes to editing, I use Snapseed on all of my photos. There are many mobile tools, but Snapseed definitely does the trick for me.
Regularly Scheduled Posts
This tip is important to consider as a means to retain your followers, but also to entice new ones. Have you ever scrolled through your feed of the people you are following and found a particular user has batch posted several photos within seconds/minutes of each other? Those photos clog up your feed and for many people this is an annoyance when they are just trying to see updates from others.
There’s no need to “live-Instagram” something. Take pictures at an event, and afterwards choose one really good one to post at an ideal time. Unlike Twitter, most of the people viewing your content are seeing it well after the event you are posting from. As a result, there is no need to post quick, unedited snapshots of something with a caption that reads “I’m here right now, come see me.” Because when someone actually views that image, you are no longer there.
Being strategic about when to schedule posts ensures you are reaching your followers at the peak times they are using Instagram. The "Insights" tab within Instagram is a host of great info such as when your followers are on Instagram, what city they are in, what gender they are and much more.
I use the free app and website interface, Hootsuite, to schedule my posts.
By the way, as a general rule, schedule one or two posts per day. This gives you time to carefully craft the content you are posting, taking the extra effort to edit the photos (using Snapseed or other photo editing program) and writing a good caption for those that are taking the time to read it.