Lululemon Engineered Sensations Product Launch

I tried to get Taylor (on left) and Brett to switch jobs for the day, but they are much better at selling pants than I am. 

I tried to get Taylor (on left) and Brett to switch jobs for the day, but they are much better at selling pants than I am. 

On September 1, Lululemon Athletica launched an onslaught of new women’s pants and in effect rebranded their bottoms … and that refers to pants, not butts. :)

With a goal of getting its customers into clothes based on how they want to feel, instead of how they want to look, the pants have been placed into the following categories: tight, hugged, held-in, naked and relaxed. There’s in depth information on their website and also in the video posted below.

For my part, however, I was asked to usher in this new pants era with a live DJ session at the Lululemon La Jolla store, which is always a good time!

As a DJ it's always important to match the mood of the crowd. This is even more vital in a retail setting where business -- and busy-ness -- can fluctuate. For the most part it's good to keep the vibe and tempo "up" but it's also important to not distract customers from shopping and employees from doing their job. 

Here is the setlist:
Brandy - Sittin Up In My Room (Select Mix Remix)
Shanice - I Love Your Smile
Chris Brown - Yo (Excuse Me Miss) (Main Version)
Rihanna - I Hate That I Love You
DJ Cassidy f. Robin Thicke & Jessie J - Calling All Hearts
Michael Jackson - Billie Jean (Kandy Space Remix) (Extended)
Duke Dumont f./Jax Jones - I Got U (Radio Edit)
Carly Rae Jepsen - All That (The Knocks Bootleg) (Clean) (Extended)
Taylor Swift - Style
S.W.V. - Right Here (Human Nature Radio Mix)
Mutya Buenya - Real Girl
Iggy Azalea f./Jennifer Hudson - Trouble (No Siren - Clean)
Ella Henderson - Ghost (Oliver Nelson Remix) (Extended)
Zedd f./Jon Bellion - Beautiful Now
Jess Glynne - Hold My Hand
Tony! Toni! Tone! - Feels Good
Markie Mark & The Funky Bunch - Good Vibrations (Select Mix Remix)
Madonna - Holiday
Whitney Houston - So Emotional (Edge Remix)
Taylor Dayne - Tell It To My Heart (Freestyle Classics) (Extended)
Maroon 5 - Sugar (Promo Only Intro Edit)
Natalie La Rose ft Jeremih - Somebody (KASCHE Remix) (Clean) (Extended)
DJ Cassidy f./Chromeo - Future Is Mine (Promo Only Intro Edit)
Alesso - Heroes (Basic Tape Remix) (Clean) (Extended)
Sam Smith - I'm Not The Only One (Nathan Scott Remix) (Extended)
Charlie XCX - Boom Clap (Mighty Mi G-House Mix) (Extended)
Ariana Grande - One Last Time (Promo Only Intro Edit)
Chaka Khan - I Feel For You (Hot Classics Remix)
The Commodores - Lady (Hot Classics Remix)
Stevie Wonder - Do I Do
Stephanie Mills - Never Knew Love Like This Before
The Jacksons - Blame It On The Boogie
The Emotions - Best Of My Love
Mariah Carey - Emotions (Select Mix Remix)
Michael Jackson & Justin Timberlake - Love Never Felt So Good (Promo Only Intro Edit)
Usher f./Nicki Minaj - She Came To Give It To You (Promo Only Intro Edit)
Chromeo - Jealous (I Ain't With It) (Riddler Radio Remix)
Years & Years - King
Sam Feldt f./Kimberly Anne - Show Me Love (The Rooftop Boys Radio Edit)
The Weeknd - Can't Feel My Face
Tinashe f./Iggy Azalea - All Hands On Deck (Promo Only Clean Edit - Remix)
Skrillex & Diplo f./Justin Bieber - Where Are U Now
Tove Lo - Talking Body (Clean)
Fifth Harmony f./Kid Ink - Worth It